Online reputation management is any aspect of your company which deals with social media. Businesses can no longer have only a website for online marketing. ValueMags is a marketing and distribution agency for magazines that learnt that lesson in there own social media adventures. Once they started using social media, their online reputation was much more manageable. In order to interact with your customers and have a better understanding of what they like or dislike about your services, it is wise to be very much present on social media. The companies that are not active on social media are putting themselves at risk for customers to open profiles on different platforms in order to hurt your brand. It is best to be in control of it even if you don’t plan on using it much in the forceable future. Simply create the profiles and get to them once you can.
Another advantage of online reputation management is that you are in control of your reputation and can depending on how you respond to your customers, you can set the tone of what kind of company you are says ValueMags. For example, during the 2013 Super Bowl, organizers experienced a blackout. Oreo was quick to tweet about it and it got thousands of people talking about their message. The company tweeted “Power out? No problem” followed by an image of an Oreo surrounded by darkness. On the bottom of the image it says “you can still dunk in the dark”. The company thought in on their feet. ValueMags does the same by commenting on local events and Chicago news. It has helped them grow state wide. For more information about how you can improve your online reputation, contact ValueMags to see how they did it themselves!